Passion for Make-up is Part of Manteau Style

Here is an article from The Nation, a newspaper from Dubai, on make-up consumption as an offshoot of manteau style.
Iranian women show passion for beauty

Maryam Sinaiee, Foreign Correspondent

* Last Updated: April 17. 2010 7:38PM UAE / April 17. 2010 3:38PM GMT

Iranian women attach great importance to looks, keeping beauty products in high demand.

[This photo of girls shopping for perfumes was actually part of this article. I think the styles here are perfect illustration for classic manteau style, especially that plaid Burberry ribbon and the green scarf!]

TEHRAN // Iranians are the seventh largest consumers of cosmetics in the world, a study
has found, despite the disapproval of much of the country’s officialdom and religious

The study by TMBA, a private Iranian market research company, published in Faslnameh
Tose’e Mohandesi Bazar (The Marketing Magazine) this month, found that the Islamic
republic is the second largest cosmetics market in the Middle East after Saudi Arabia,
accounting for 29 per cent of the region’s cosmetics consumption.

[It’s hilarious that all the countries that oppress their women not to wear make-up get only the opposite response!]
It shows that women aged between 15 and 45 living in six major Iranian cities spend an
average of US$12 per month on beauty products.

“I’ve always had an obsession with cosmetics and spend between one and one and a half
million rials (Dh372-Dh560) – about one-fifth of my monthly salary – on things like
lipsticks, nail polishes and perfumes,” said Solmaz Nabilou, 27, an office worker.
“I’m not the only one spending so much to become more beautiful. Beauticians who
charge over 10,000,000 rials for wedding night make-up are not few, at least
here in Tehran.”

Iranians, especially those belonging to the middle and upper classes, attach great
importance to appearance, and cosmetic surgery, such as nose jobs and cheek and
chin lifting, are popular among Iranian women. Iran in fact has become known as
one of the nose-job capitals of the world.

This emphasis on looking beautiful, said Ahmed Nasseri, a beauty products wholesaler
in Tehran, had kept the demand for his wares high despite Iran’s stuttering economy.

“Demand for cosmetics and other beauty products is still very high despite
economic stagnation,” said Mr Nasseri. “Women continue to spend all they
can possibly afford on cosmetics, various skin and haircare products, perfumes, etc.

“The market for cheaper Chinese, Korean or Turkish-made products is the biggest
but such brand names as Estée Lauder, Guinot and Clinique that can cost up to
$100 a piece sell quite well, too,” said Mr Nasseri, whose shop is located on
Tehran’s Manouchehri Street, a centre for wholesale and retail cosmetics, antiques
and leather shops.

“Iranian cosmetics brands have the smallest market of all.”

The country’s religious establishment, however, strongly disapproves of women
wearing make-up in public and considers it contradictory to observance of the
hijab, which is obligatory for women in Iran.

Putting on make-up is prohibited in government offices, where wearing the chador –
a long black veil covering the whole body – is sometimes obligatory.

Many clerics consider wearing make-up in public to be a vice propagated by foreign
satellite television.

Hojjatoleslam Mohammad Taghi Rahbar, a hardline cleric and parliamentarian, warned
last week about the corrupting effect that satellite television has on Iranian society,
in a speech delivered at the weekly meeting of Ansar Hizbollah, a hardline political
group. [I have encountered this personage in some other articles, and the weird thing is that this guy is pro-boots over pants but against make-up and women working! What a moron!]

“If you step into any vegetable market or shopping centre you will see a
considerable number of women all made-up. The question is whether that is
becoming of any family or a morality-bound society,” Mr Rahbar was quoted by
Fars News Agency as saying. [Oh, YOU BET IT’S BECOMING! We want ALL WOMEN to look like
this, IN ALL SOCIETIES, including yours…no, not “yours” because we will destroy YOURS
and build OURS!]

Mr Rahbar even levelled criticism at the government of the president
Mahmoud Ahmadinejad for failing, or neglecting, to enforce the laws that compel
women to observe the Islamic dress code in public.
[They discredited themselves in EVERY possible manner and they still
think about crackdowns! I hope they burn!!!]

“What resemblance is there between the 10-centimetre-wide headscarf [oh, he went out and
measured scarves with tape measures or something??]
that some women
throw on their heads with all the hair sticking out from all sides [hell
yeah, that’s HOT!!!!!]
… and the…hijab?” Mr Rahbar asked.
[Answer: NONE, because this scarf is about defiance, democracy, and pride,
not submission, sniveling, and weakness, no matter how you attempt to “dress it up”, and is about a clear message that sexuality is something one MUST take pride in and MUST display, not hide behind screens, whether physical or mental ones!]

Still, many women on the streets of larger cities are elaborately made up,
suggesting a growing boldness. And the age for using make-up seems to have
dropped to the early teens.

“My teenage daughters started using make-up quite early, at around 14,
compared to women of my generation who usually waited until after they
finished high school,” said Nazila Hajahmadi, 42, a mother of two.
“They spend a lot of their pocket money on cosmetics and for highlighting
or colouring their hair.

“Foreign shows on satellite television in which all women are made-up and all the commercials definitely contribute a lot to young girls’ make-up craze, but I guess having to wear headscarves in public – which leaves the face looking pale and lifeless – has more to do with it.”

However, it is not only women who account for the country’s burgeoning
cosmetics customer base. Men are also becoming increasingly conscious of their
appearance, it seems.

“Men used to buy only aftershaves, deodorants and shaving creams,
but [males] and men’s hairstyling shops are increasingly asking
for newer products such as concealers, masks and anti-wrinkle creams,”
said Mohammad Honarjoo, the owner of a cosmetics retail and wholesale shop. {Good for them!]

Some classic examples of “North Tehran make-up”- a little too much for me at times, but a statement all the way- are below!



Kids, don’t try this one at home please….this is as extreme as it goes!



Do try this one at home…this is exquisite!


If you wade through the blog, you will find dozens more examples of gorgeous Northern make-up, and I will be posting even more!


3 thoughts on “Passion for Make-up is Part of Manteau Style

  1. Everyone’s got their own opinion….few of them are over the top for sure, but I just wanted to show how crazy some of these styles get.

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